Indaiatuba / São Paulo, Brazil: On May 5, 2023,  the grand opening ceremony of Hangcha Brasil LTDA (Hangcha Brasil) was held. We just saw the opening of Hangcha Mexico in April, and now Hangcha Brasil, which is the ninth overseas branch of Hangcha Group. We are accelerating the globalization strategy and are committed to providing high-quality products and services for global users.

Photo with guests

Hangcha Brasil team

Hangcha Brasil is located in Indaiatuba, south of Sao Paulo Province, 100 kilometers away from the city center of Sao Paulo, and 30 minutes drive from Campinas Airport. At the same time, there are two highways connecting the city. The geographical location is superior and the transportation is very convenient. The company covers an area of 3,000 square meters, including 2,650 square meters of warehouses.

Outside of the office

Warehouse

We were honored to have many guests join us in the grand opening celebration and witness the important moment. They included our guests from Indaiatuba, mayor Nilson Alcides Gaspar, well-known local enterprises such as LSL HONDA, logistics company customers, and more than 10 Hangcha dealers. 

Judy Tan, General Manager of Hangcha Brasil, said in her speech: "Hangcha Brasil is a wholly-owned subsidiary of Hangcha Group. The total revenue of Hangcha Group in 2022 is 14.41 billion yuan (estimated $2.14 billion), of which Hangcha's overseas revenue is 5.03 billion yuan, a year-on-year increase of 70.06%. The establishment of Hangcha Brasil will provide dealers and customers with high-quality products, parts, technical support, training, etc., and will further promote the business in Brazil."

Judy Tan, General Manager of Hangcha Brasil

Eduardo Shinji Matsubara, Commercial Director of Hangcha Brasil, said: "Ever since 2007, we have been presented in the Brazilian market through representatives. the quality of our forklifts has put us among the biggest manufacturers in the world. In 2022, even without local operations, we hit a market share of 11%. To strengthen the brand in Brazil, establish a closer  relationship and support the clients, understand the local demands, and have agility and efficiency in the processes, Hangcha has installed its Brazilian headquarters in the industrial district of Indaiatuba."

Eduardo Shinji Matsubara, Commercial Director of Hangcha Brasil

Adelmo Moriconi, General Manager of Safe Empilhadeiras, one of the Hangcha dealers, told everyone about his story with Hangcha, from the initial small trial order to the full trust and recognition of product value later. With the successful cooperation of a large number of lead-acid lithium battery conversion projects, more Hangcha lithium products will enter the Safe Empilhadeiras rental fleet in the future. He fully believes that Hangcha Brasil will provide professional and efficient after-sales support to customers.

Adelmo Moriconi, the General Manager of Safe Empilhadeiras

Nilson Alcides Gaspar, Mayor of Indaiatuba, affirmed the promotion of Hangcha lithium forklifts in Brazil and expected that Hangcha could play a positive role in environmental protection in the Brazilian market. He expressed his strong support for Hangcha Group, hoped that Hangcha Brasil could have greater investment and cooperation in the future, and wished Hangcha great success in Brazil.

Nilson Alcides Gaspar, Mayor of Indaiatuba

At 12:30 pm local time, General Manager Judy Tan announced the grand opening of Hangcha Brasil!

Ribbon-cutting ceremony